A NEW TAKE ON EXTREME RAIN PROTECTION
Norwegian Rain is a rain project from the city of Bergen - the rainiest city on the European continent.
Growing up in this small, creative city in the western part of Norway combined with a sojourn in Milan, sparked and shaped the 28 year old founder's decision to finally become dry and comfortable. Due to the concept of dugnad, a thriving collaboration between local creatives (incl bespoke tailor/co-designer; T Michael and graphic design studio; Grandpeople) and soaked citizens of Bergen has evolved, drop by drop. The result is a subtle composition of traditional men’s tailoring, recycled fibers and technology found in extreme rain protection.
Growing up in this small, creative city in the western part of Norway combined with a sojourn in Milan, sparked and shaped the 28 year old founder's decision to finally become dry and comfortable. Due to the concept of dugnad, a thriving collaboration between local creatives (incl bespoke tailor/co-designer; T Michael and graphic design studio; Grandpeople) and soaked citizens of Bergen has evolved, drop by drop. The result is a subtle composition of traditional men’s tailoring, recycled fibers and technology found in extreme rain protection.
The debut collection of distinctive men's rainwear for city living is inspired by Japanese simplicity and 6050 days of vibrant Norwegian rain. The limited editions of 350 numbered coats will be pouring into selected stores autumn 2009. hope you'll like it.
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